Master in UX | Web & UX Strategy | User Research | Information Architecture | Insights | Data Analysis | Salesforce Marketing Cloud
Promoted to current role to oversee website design, usability, and compliance. Led contractors on acquisition campaigns that increased customer enrollment. Improved site performance through user research, testing, analytics, and heatmap insights.
Master in UX | Web & UX Strategy | User Research | Information Architecture | Insights | Data Analysis | Salesforce Marketing Cloud
Promoted to current role to oversee website design, usability, and compliance. Led contractors on acquisition campaigns that increased customer enrollment. Improved site performance through user research, testing, analytics, and heatmap insights.